Prevent click fraud by dividing advertising campaigns

Why is splitting the campaign against virtual Click?

Breaking up your campaign helps limit advertising budget deficits. Here must mention the technique "Do not put eggs in the same basket" - not attributable to the same advertising campaign but to subdivide them, spread out according to many factors to limit somewhat onions. bad behavior from competitors as well as optimization for your ad

Factors for splitting up a campaign include:

1. Break up the campaign by radius

This method is also quite effective in removing click hackers. Break down your campaign settings by radius to target a specific location where you're sure the virtual clicks aren't generating that much. Or maybe exclude locations where you suspect a lot of click hackers.

How to exclude locations by radius:

Select the campaign and then click the Locations tab
Select the Excluded tab and press the circle button (Edit location)
Enter the location to exclude and Save
When evaluating an entire geographic region, if you are unsure of your virtual click rating, be careful. Your ad will likely lose a large number of potential customers from that area.

2. Break campaign down by keyword

You should break down your campaign by keyword. Because the virtual click has a weakness is that they often automatically click with a keyword multiple times in a time. So split up your campaign and keep running one campaign and then switch to another. So the opponent will hardly know our keyword campaign to be harmful.

In addition, let's divide keywords by AIDA model, separating long keywords and short keywords (hot keywords) in 2 different campaigns: Bid TOP long tail keywords, low bid of short hot keywords. Survey first and if any key words are clicked hacked then off. Research long keywords with high conversions to complement.

AIDA stands for 4 words Attention, Interest, Desire, Action. Here are 4 steps to help effectively when trying to convince someone about a problem they do not know anything.
 

3. Break up the advertising budget

How to prevent virtual clicks AdWords you can apply that is to split the advertising budget. You should not be attributable to one more term but split up to show ads spread throughout the day. You can set the runtime by the time frame for each campaign. This method helps reduce the cost you lose due to click hackers and opponents who want to play the game are also difficult to implement.

Doing:

For example: Instead of putting $800 a day in a campaign, create 4 more copies and split your budget into $200 per campaign. Install into the serial time frame (7:00 a.m - 10:00 a.m, 10:01 a.m- 14:00 a.m, ...) Thus, if there is a virtual click arise, it will only cost $200 instead of $800
You can also further break down if the field you run ads has a high clickthrough rate. However, splitting the campaign too small means duplicating the number of ad groups and keywords will cause confusion when managing the account.

To reduce bids or remove at the time frame, region or device you do the following:

Select the campaign and then click on the Locations or Ad schedules or Devices tab.
In the "Bid adjustment" column, click on the corresponding row you want to edit and then edit as you want. To remove it all, select "Reduce" and set the value to 100%.