Prevent click fraud by behavior: type of object to enter the web in a short time

Subjects enter the web shortly

People who come to your website in a short time to show that they are not interested in the product, do not care about the website or most of the competitors are the new behavior. This is a potential customer or virtual click, so you can block this audience to avoid wasting advertising budget.

Principle of operation

This method uses Cookies to create a list of objects to access the website, gather people who have access behavior for a short time and then perform blocking. To perform blocking by behavior. You need to set up 3 steps:

Step 1: create a website access object file smaller than x seconds in google analytics (the number of seconds is set by you, in this article, it will be 3 seconds)
Step 2: export the file to a destination that is google adwords or google analytics
Step 3: Go to google adwords campaign and exclude the audience created above

Steps to take

If you haven't linked analytics and adwords accounts yet, do this:

Access to google analytics advertising account you notice the bottom section has that admin gear that you click there

Next, in the Product Link section, select the Google ads Link to link to the ads advertising account, Here google will list all the google adwords accounts that you currently own in this gmail nick - you proceed to click on the ads account that you want to use

Finally this step you need to name the next link group that section All data site you to Enable offline

Once the link has been successful, now we will return to the first step in how to combat click hackers with google adwords

Step 1:

To create the object that has accessed the website for 3 seconds, click on the object definition

In the next step, you select audience -> and then select New object to create the audience

Now you select Create new account to set the audience

Next, follow the instructions in the Behavior image -> Session time (select the Match type Less than or equal and its value is 3 "means 3 seconds")

Step 2:
In this step, you need to export the file to a destination that is google adwords or google analytics. Here, the google ads account that you have linked to at this time will appear here for you to choose or if you want to send audience file to others to run, then choose also Analytics.

Step 3:

Go to google adwords campaign and exclude the audience created above. First, you access the ad campaign that wants to remove the audience -> Go here select Audience -> Above you select Exclusion -> Select the object you want to exclude

After Save successfully, your advertising campaigns will not show with the audience file you excluded