Learn the benefits of Conversion Tracking

Did you know that Google has a function called conversion tracking that helps businesses measure the quality and effectiveness of their advertising campaigns. Let's also explore this concept

What is Google Ads conversion tracking?
It is a free tool that is provided by Google Ads to users to tell you what should happen as soon as a customer interacts with the ad: see if they bought the product, call the business. , subscribe to the newsletter, download your apps, ...

Why should you use conversion tracking?

Help you see keywords, ads, ad groups and ad campaigns that drive the best customer value activity.
Understand your income and make smarter decisions about your spending.
Allows you to use smart bidding strategies that automatically optimize your ad campaigns according to the business category you have outlined.
How conversion tracking works
Ads conversion tracking starts with you creating a conversion activity in your own Google Ads account. Conversion actions are specific activities that value customers to your business, and you can use conversion tracking to monitor or track the following actions: website actions, website actions phone call, enter, app install, or customer activity in app. As a result, you can self-assess the effectiveness and what your ads lack to improve to increase customer visits or optimize user engagement.

How do I set up conversion tracking?

You can do installation and conversion tracking on Google Ads. However, if you have technical difficulties or cannot define the exact conversion behavior, MaxLead has developed a feature for you. For websites with MaxLead installed, you only need to define the conversion behavior. Any conversions will then be correctly and completely automatically pushed by MaxLead to Google Ads