Mechanism of operation
Google Shopping advertises uses existing product data sold on your e-commerce website to determine how and where to show ads for products when keywords are searched for by customers. Google will use this data when matching customer searches with your ads to ensure that the most relevant products are displayed.
When searching for products, customers will see images of your products paired with a short description, along with the price and your website, thereby allowing them to quickly identify and purchase your products.
These images below show the difference between Google Shopping advertisements and regular advertisement templates:
- Shopping Advertising:
- Regular advertising:
