Mechanism of operation
Shopping Advertising uses existing product data sold on your e-commerce website to determine how and where to show ads for products when searched by customers. Google will use these data when matching customer searches with your ads to ensure the most relevant product display. When searching for products, they will see images with a short description of the product, price and website of the seller, thereby being able to compare visually and decide which products are suitable.
The images comparing the difference when displaying regular Shopping and advertising ads
Shopping Advertising:
Regular advertising:
