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The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. Kula Partners is one such agency that has actively practiced and advocated a structured CRO program. This story aims to highlight the optimization process followed by Kula Partners and how VWO helped it achieve success at each step of the process. Based out of Nova Scotia, Canada, Kula Partners is a certified partner with VWO, offering services such as conversion optimization, inbound marketing, and web development.
The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. Kula Partners is one such agency that has actively practiced and advocated a structured CRO program. This story aims to highlight the optimization process followed by Kula Partners and how VWO helped it achieve success at each step of the process. Based out of Nova Scotia, Canada, Kula Partners is a certified partner with VWO, offering services such as conversion optimization, inbound marketing, and web development.
The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. Kula Partners is one such agency that has actively practiced and advocated a structured CRO program. This story aims to highlight the optimization process followed by Kula Partners and how VWO helped it achieve success at each step of the process. Based out of Nova Scotia, Canada, Kula Partners is a certified partner with VWO, offering services such as conversion optimization, inbound marketing, and web development.
The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. Kula Partners is one such agency that has actively practiced and advocated a structured CRO program. This story aims to highlight the optimization process followed by Kula Partners and how VWO helped it achieve success at each step of the process. Based out of Nova Scotia, Canada, Kula Partners is a certified partner with VWO, offering services such as conversion optimization, inbound marketing, and web development.
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