5 tips to help businesses optimize conversions
8/7/2019 | Google Ads optimization
For marketers, the optimal conversion rate is gradually becoming a desirable figure. Competitiveness in the market is increasingly fierce, businesses have to embark on a war of orders because maintaining the stability of revenue every day has been a big challenge. So what should we do when there is no registration, no click, no sales?
Let's learn 5 tips to help you increase conversion efficiency.
1. NOTICE TO THE NOTICE OF MESSAGES
Using messages to advertise information to customers is a popular way of doing things. To gain conversions from this way, you need to consider:
Replace content for different advertising messages. Means the same product or service but the customer receives different content titles and descriptions.
Create a consistent experience between advertising and landing landing page. Consistent in content, images, colors ...
Combine keywords in ads. It helps you reach customers from advertising and natural search.
CTA (Call to Action) is suitable for the target audience.
2. A POTENTIAL EMAIL LIST
Do not send email to people who have never opened any email from you (gradually your email will be spammed by others)
Must use Double-Opt-In (email address verification) to make sure your list has no junk email or email does not exist
Write email headers naturally - you'll often open emails sent from a friend of yours - emails aren't usually invested in the title or content.
Always add a P.S at the end of the email with a link to your sales page
Keep your email content simple, concise, concise, and colorless and don't ask the recipient to buy something right away
Let's learn 5 tips to help you increase conversion efficiency.
1. NOTICE TO THE NOTICE OF MESSAGES
Using messages to advertise information to customers is a popular way of doing things. To gain conversions from this way, you need to consider:
Replace content for different advertising messages. Means the same product or service but the customer receives different content titles and descriptions.
Create a consistent experience between advertising and landing landing page. Consistent in content, images, colors ...
Combine keywords in ads. It helps you reach customers from advertising and natural search.
CTA (Call to Action) is suitable for the target audience.
2. A POTENTIAL EMAIL LIST
Do not send email to people who have never opened any email from you (gradually your email will be spammed by others)
Must use Double-Opt-In (email address verification) to make sure your list has no junk email or email does not exist
Write email headers naturally - you'll often open emails sent from a friend of yours - emails aren't usually invested in the title or content.
Always add a P.S at the end of the email with a link to your sales page
Keep your email content simple, concise, concise, and colorless and don't ask the recipient to buy something right away
3. USE THE SIGNALS TRUST - TRUST SIGNALS
Testimonial and Review also show that your business is reliable. The ways you can reinforce your customers' trust are to provide assurance (30 days or more), money back guarantee, make things simple for everyone to contact you; and display trusted certificates, such as Verisign, Truste, or McAfee Secure.
It is important to understand that the different markets you target have different reliable signals. For example, reliable signals operating in the US may not work in Australia.
4. TRIAL / TEST POLICY FOR FREE
GetResponse, an email marketing platform, has added the "Start your free trial" button to a Form that only requires users to enter their Email and password right on the homepage and increase nearly 159% of the number of free account registrations ( does not affect too much on the number of paid account registration.
Increasing the customer experience, by providing something free, your customers will feel less risk when trying your products or services - that will bring ecommerce conversions Higher for you if they like your product.
GetResponse, an email marketing platform, has added the "Start your free trial" button to a Form that only requires users to enter their Email and password right on the homepage and increase nearly 159% of the number of free account registrations ( does not affect too much on the number of paid account registration.
Increasing the customer experience, by providing something free, your customers will feel less risk when trying your products or services - that will bring ecommerce conversions Higher for you if they like your product.
5. DISPLAY TESTING OF THE SITE
This is always important to check the different visual aspects of the store to understand what your customers respond best. These may be small details, but surprisingly, it can make a difference:
Link link color - Most studies show that blue links work best, but with Beamax, the manufacturer of projection screens, red links are created and the clickthrough rate is improved. Mouse up to 53%.
Button size, shape and color
Position of CTA - An experiment showed that CTA placed on the left side of the site was more effective than the right positions.
Avatar for video (Thumbnail)
Content length
And the use of directional signals - The signals that guide customers focus on the most important parts of your page; just don't be too flashy or exceed their expectations
This is always important to check the different visual aspects of the store to understand what your customers respond best. These may be small details, but surprisingly, it can make a difference:
Link link color - Most studies show that blue links work best, but with Beamax, the manufacturer of projection screens, red links are created and the clickthrough rate is improved. Mouse up to 53%.
Button size, shape and color
Position of CTA - An experiment showed that CTA placed on the left side of the site was more effective than the right positions.
Avatar for video (Thumbnail)
Content length
And the use of directional signals - The signals that guide customers focus on the most important parts of your page; just don't be too flashy or exceed their expectations
The development of e-commerce brings many opportunities as well as many challenges for businesses. Here are 5 tips to help you have strategies to create long-term effectiveness instead of busy in a vicious cycle of "going to the client". In order to create optimization in conversion rates, many factors are needed, from experience to support tools. You can use Maxlead toolkit to help you optimize conversions with special features such as a variety of contact forms, centralized reports, easy installation, thereby saving time and cost. Sign up for a free trial today to get other attractive offers from Novaon.
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