Popular categories: FAQ-OnMarketer , Embed OnMarketer code on website , Introduction
Why should I use Novaon AutoAds without Google Analytic?
The blocking mechanism of Google Analytics and Novaon AutoAds are different
Google Analytics does indeed block by user behavior but block by ID (cookie history) while Novaon AutoAds blocks IP addresses.
To block with Google Analytics, you need an object file (with the same behavior, for example: time on site <10s) of 1000 users for Search and 100 for GDN campaigns.
In addition, Google Analytics is primarily used to research user behavior to optimize the website, using creating object files to remarketing. Novaon AutoAds will help you proactively block fraud clicks and avoid wasting your advertising budget and losing potential customers.
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